Embracing Tradition and Modernity: The Design of Choice Headquarters

Context and Inspiration

Choice Headquarters, situated in Amphoe Mueang, Chiang Mai, Thailand, draws inspiration from the rich cultural heritage of its surroundings. Architectural elements such as the Long-kao (rice harvest house), the Wall of Chiang Mai, and traditional Thai terraces serve as sources of inspiration, blending seamlessly with modern architectural principles.

Courtyard-Centered Design

The architectural design revolves around a courtyard-centered layout, allowing natural sunlight to permeate the building. This layout not only enhances the aesthetic appeal but also promotes a connection with nature, creating a serene and inviting environment for occupants.

Integration of Natural Elements

The building prioritizes natural ventilation and sun shading, with the entrance hall elevated to facilitate airflow. The strategic placement of the CORE area and office spaces optimizes wind flow and sun exposure, ensuring a comfortable and energy-efficient interior environment.

Flexible and Functional Spaces

Choice Headquarters features a column-less span design, offering a versatile and adaptable interior layout. The main staircase serves as a focal point, encouraging movement and interaction among occupants while promoting energy-saving measures. The incorporation of formal and informal office spaces fosters creativity and innovation, catering to diverse work styles and preferences.

Vernacular Materiality

Local materials such as vernacular brick, wood, and raw concrete are prominently featured throughout the building, reflecting the essence of Thai craftsmanship. These materials are seamlessly integrated with contemporary elements like aluminum glazing windows, creating a harmonious blend of tradition and modernity.

Sustainable Design Practices

In addition to its architectural uniqueness, Choice Headquarters prioritizes sustainability and environmental responsibility. The building is undergoing Platinum Tree Certification from the Thai Green Building Institute (TGBI), underscoring its commitment to green design principles and eco-friendly construction practices.

In summary, Choice Headquarters exemplifies a thoughtful fusion of tradition and innovation, creating a space that honors the past while embracing the future. Through its courtyard-centered design, integration of natural elements, and sustainable practices, the building embodies a harmonious balance between cultural heritage and contemporary architecture.